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In an economic climate where companies rise and fall like waves in the ocean, those proficient in either mergers or acquisitions can take advantage of what would otherwise be dangerous business waters. Mergers occur when two companies join together to form one new, united company. One of the most famous examples of this in recent times is the merger of AOL and Time Warner, creating AOL Time Warner. Other examples of massively effective mergers include Exxon Mobile, Disney Pixar, and Sirius XM. An acquisition occurs when one company takes over another company, establishing itself as the parent or controlling company, or absorbing the other company entirely. Google is famous not only for their exceptional search engine, but also their vast line of acquisitions, including Android, YouTube, and Zagat. While not all mergers and acquisitions are successful, they still take a fair amount of work, and a level of knowledge and expertise in dealing with people, looking ahead to the future of the businesses involved, and strategic planning.
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